All over the world, media consumption is occurring in terms of digital formats. The unimaginable development in the technological devices that support digital world, along with upgrading internet access speed has set a platform for consumers with wide-range of options to seek media content anywhere and anytime based on their preferences, be it entertainment, information, or any social activity. Video consumption in India has exhibited incredible increase and substantial transformation from conventional media to the latest digital media. Moreover, the escalation of digital media companies such as YouTube, Hulu, Netflix, Amazon, Roku, Apple TV, etc. has changed the culture of television being the main source of entertainment hub. In the past few years, online video consumption has reported phenomenal increase in statistical count, especially with YouTube videos. From the pool of digital devices, Indians stick to mobile devices as their medium of watching YouTube videos. Since the increase in mobile devices and the Internet speed is a continuing process, the consumption of videos keeps changing every year. Hence, this study focuses in analysing the video consumption pattern of Indian consumer through big data.
Volume 11 | 03-Special Issue
Pages: 1590-1598