Yakuwarigo is a term coined by Satoshi Kinsui in 2003 that refers to spoken language used by characters in Japanese works of fiction, in which the style of speaking identifies the characters’ unique trait and characteristics. Yakuwarigo is frequently used in Japanese work of fiction such as manga (comic book), shousetsu (novel) and anime (cartoon/animation) to help the readers/viewers familiarize themselves with the characters by building an easily recognizable identity and image about the character themselves simply by the way they talk. Yakuwarigo is also a form of linguistic stereotype since it uses common social stereotype applied to a certain group of people in the community to strengthen certain characters’ unique trait and characteristics and therefore, make them more easily recognizable by the way they speak to each other.
Volume 11 | 03-Special Issue
Pages: 948-953