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Bandung Postal Museum’s Social Marketing


Felicia Aprilani, Ningrum Tresnasari and Hety Nurohmah
Abstract

Writing the report of Practical Work is one of the academic requirements to complete Diploma Program in Japanese Language Department of Faculty of Language, Widyatama University. I conducted the Practical Work from March 27th 2018 to April 23rd 2018 at Post Museum of Bandung which is located on Jl. Cilaki number 73 Bandung. The purpose to conduct the practical work at the company written above is to have information about how does Post Museum of Bandung undertake social marketing toward society. The method of writing is descriptive, such as having an observation directly to work location, and also collecting data from various institutions. During the term I was assigned to translate narration labels of collection of museum. As a conclusion , I learned that the activity which called “ marketing “ is not only a kind activity, but there is the other kind of activity which called “ marketing, that is “ Social Marketing “. I also have gotten the information about how does Post Museum of Bandung introduce their product and their institute to society.

Volume 11 | 03-Special Issue

Pages: 941-947