Mobile Banking Technology Adoption Model: Revisiting the TAM Approach

Dr.G. Suresh, Prof. M.P. Sunil and Dr. Akanksha Khanna

The user acceptance of Mobile banking technology is limited in terms of appropriate measurement variables. In M-banking practice, the influencing factors and the relationship with adoption is unrevealed. The data was collected through crowd sourcing method which is considered to be most relevant method. The results of hypotheses testing and SEM analysis showing that the relationship between the perceived usefulness and behavioral intention is significant direct relationship is existed in the same way perceived trust on the m-bankers has direct effect on m-banking user behavioral intention. The Perceived Ease of Use and Perceived Social Influence is not significantly influencing the behavioral intention but the important missed constructs, ‘Perceived Trust’ along with Perceived Usefulness is highly influencing the M-banking users. The M-banking App developers should emphasis on need based apps and must incorporate strong security aspects for eliminating model risk associated with the M-banking application. The present study developed a new measurement variable called Perceived Social Influence and Perceived Trust along with Perceived Usefulness and Perceived Ease of Use of original TAM which are hypothesized to adopt M-banking technology. For M-Banking technology services, the original TAM did not hold good as there was an absence of a crucial factor for M-banking, Perceived Trust and Social Influence.

Volume 11 | 04-Special Issue

Pages: 1407-1415