A Study on Customer Preference towards Online Cab Booking Facility with Special Reference to Coimbatore City

Dr.S.M. Yamuna and R. Shiji

The phenomenal growth of passenger vehicle market is major role backed by the domestic taxi segment. The Indian passenger vehicle industry is expected to have a strong growth potential in the future, whereas medium to long term growth will be supported by low car penetration level and increasing income level of the consumers. In this study we have focused on how far the customer prefers online cab booking facility and also to know the customer opinion on tariff rate and promptness of their service.

Volume 11 | 04-Special Issue

Pages: 1351-1353