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Evidence and Effectiveness of E-commerce Websites Over Social Media Commerce in the National Capital Region: A Customer Perspective


John Oliver P. Brioso, Catherine M. Catamora, Richmond Riyadhen Lim and Adelaida Saldivar
Abstract

Businesses have taken over the power of social media commerce and e-commerce websites by implementing best strategies to integrate models into their business plan. Small and Medium Enterprises or SMEs as well as large enterprises in the Philippines have been using these strategies as platform to conduct business activities. This research contributed to understanding by exploring a business management phenomenon that investigates the utilization of social media and e-commerce websites while identifying factors affecting customer preference and satisfaction. This study adopted a quantitative research that utilized randomly selected respondents to answer a survey which elicited their perspectives on efficiency and credibility of e-commerce websites and social media commerce in terms of business activities. Furthermore, the study aimed to investigate factors affecting customer preference and satisfaction in dealing the constructs created such as perceived usefulness, ease of use, and belief in integrity while analyzing the influence of the created constructs on social media commerce and e-commerce websites to consumers. These variables were then assumed to have impacts on customer trust and online purchase behaviors. The findings showed that e-commerce websites are efficient, organized, and credible business platforms in establishing customer trust in online business activities rather than using social media commerce.

Volume 10 | Issue 11

Pages: 109-114