Since 2016, the Creative Economy Board which has now been transformed into the Ministry of Tourism and Creative Economy has conducted an independent assessment of 58 creative districts/cities of Indonesia, one of which is in the form of infographics so that the data/fact display is presented with an interesting visualization. This results in city branding of a city/district in optimizing the cultural richness, excellence, and networking of each region. Through research using a constructivist paradigm with a qualitative approach and descriptive content analysis, it is expected to illustrate how the Ministry of Tourism and Creative Economy optimizes infographics in disseminating the results of an independent assessment of Indonesia's creative districts/cities so that the potential information of an area becomes a driving force for the main economic sectors that will have an impact on welfare Public. The results of this study are in the form of strategies for optimizing the use of infographics to become an example by various districts/cities to support the success of the objectives of the Indonesian state, namely to be an Advanced Indonesia.
Volume 12 | 08-Special Issue
Pages: 331-343
DOI: 10.5373/JARDCS/V12SP8/20202531