The Role of Prestige in Mediating the Influence of Perceived Quality and Price Fairness on the Intention to Repurchase Online-base Fashion Products

Anak Agung Neva Eka Pratiwi, I Gusti Ayu Ketut Giantari, Ni Nyoman Kerti Yasa, Ni Wayan Ekawati and Made Setini

The purpose of this study is to examine the influence of perceived quality and perceived price fairness on prestige and repurchase intention, as well as to examine the role of prestige in mediating the influence of perceived quality and price fairness on the intention to repurchase online-based fashion products. The population in this study is consumers who have purchased Paulina Katarina fashion products through an online platform in Denpasar City over the last one year. Samples were selected using the purposive sampling method. The data analysis was conducted utilizing the partial least square (PLS) approach. The investigation results demonstrated that apparent quality and saw value reasonableness affects renown and repurchase goal. Besides, glory impacts repurchase goal, and renown emphatically and essentially intervenes the impact of apparent quality and saw value decency on the aim to repurchase online-based style items.

Volume 12 | 05-Special Issue

Pages: 1507-1514

DOI: 10.5373/JARDCS/V12SP5/20202072