The Integrated Silk Business Development, The Weavers Evaluation, and the Silk Development Model

Nuraeni Kadir, Razak Munir, Fauziah and Jumidah Maming

The silk business is demanded to be more aggressive in the entrepreneurship activities of silk development. This study aims to determine the growth of the silk business, to analyze the business development that has been applied by silk weavers, and to discover the proper model of silk business development by silk weavers. The result showed that positive and significant leverage on the expansion of silk business towards the development model and the evaluation of the silk business; positive and significant impact on the assessment of weavers’ silk business towards the development of silk business. There is an indirect impact on the development of the silk business through positive and significant evaluation at the business growth. However, business development must be constantly encouraged to create marketing orientation, customer relations, consumer decisions, and market control in order to generate integrated business development model.

Volume 12 | Issue 5

Pages: 478-486

DOI: 10.5373/JARDCS/V12I5/20201964