This article analyzes consumer behavior in rail passenger transportation. According to a survey of more than 300 respondents, four main factors influence consumer choice. These include: the condition of vehicles, the quality of services provided to consumers, the competitiveness of prices and benefits between passenger traffic, the state of the infrastructure of the vehicle and stops. The results of the study showed that the number of passengers increased by 1.67 and 2.95 units, respectively, due to an individual increase in the technical condition and quality of a conventional train. It is noteworthy that the reduction in the number of passengers in a regular train has a significant impact on the competitiveness of prices and benefits, and if we increase this indicator by one unit, this will lead to a decrease in the number of passengers by 0.14. This, in turn, is associated with the current solvency of current consumers, and it is advisable to reduce the cost of ordinary train tickets by 14%. It was also found that focusing on infrastructure would be possible to further increase the number of passengers, and this would increase the number of passengers to an additional 4.31 units.
Volume 12 | Issue 2
Pages: 2882-2892