Stimulus of Chatbot with Customer Relationship Pipeline

S. Anjali Daisy

Artificial intelligence (AI), a technology, has come into widespread awareness with the approach of personal assistants and chatbots, and many more. For organizations to utilize AI to the fullest extent, there needs to be an understanding of how to implement it successfully. Today AI is driving almost every business unit and CRM in one area that is benefiting the most in leveraging better customer experience. This study is narrowed to only Chatbot. The main objective of this study is to demonstrate how to successfully implement Chatbot in CRM, how to integrate Chatbot with CRM, how chatbot impact on Customer Relationship Management. From predictive sales lead scoring to service chatbots to personalized marketing campaigns. A chatbot could provide every employee with tools to be more productive and deliver smarter, more personalized customer experiences. Now everyone in any organization can easily use Chatbot to analyze their data, predict and plan the next steps, and automate their tasks and decisions.

Volume 12 | 05-Special Issue

Pages: 885-889

DOI: 10.5373/JARDCS/V12SP5/20201831