Venture: A New Cryptocurrency for Online Marketing Application on Ethereum Framework

Dr. Bhuvana Shanmugam, C. Ranjit, V. Vishwanantham and B. Murali

Block Chain is one of the recent promising technologies in any kinds of business networks to support trusted relationship. There are several applications developed so far to support online transactions but it suffers from complexity, high energy consumption and scalability. To overcome the drawbacks of scalability and increase in number of transaction, the proposed system deploy a new crypto currency called Venture using Ethereum framework . It constitute the following three stages as i) developing the smart contract ii) Scripting for trust worthy and secure connections iii) Testing the smart contract and load efficiency. The Experimental results show that the proposed framework provides better results in terms of number of transactions and increase in scalability than the existing technologies such as bitcoin and Litcoin.

Volume 12 | 05-Special Issue

Pages: 498-505

DOI: 10.5373/JARDCS/V12SP5/20201785