Self-Driving Cars and Generation Y: Empirical Evidence from Malaysia

Mirza Maaz Ali Baig,Mahmood Mir

The autonomous or self-driving vehicles are expected to offer a number of distinct advantages for the drivers as compared to conventional vehicles. They could also contribute in smoother traffic flow and lessen the demand of new roads. However, their deployment and penetration in the marketplace would ultimately depend on their widespread acceptance by public. This paper attempts to determine the likely adoption of autonomous or selfdriving vehicles by Generation Y in Malaysia and explores factors that would influence their decision to purchase or ride these vehicles. It is determined that around 60% of respondents of this study are willing to adopt a self-driving car instead of a conventional vehicle. It is also found that social influence, perceived safety, attitude towards technology, and technology acceptance have an influence of varying levels on perceived travel behavior of Gen Y’s population in Malaysia with respect to self-driving vehicles.

Volume 12 | 06-Special Issue

Pages: 22-29

DOI: 10.5373/JARDCS/V12SP6/SP20201003