Quality of Ceramic Tableware in Use: User Experience and Expectation to Usability in Fine Dining Restaurant

Haslinda Md. Nazri, Abdul Aziz B. Zalay @ Zali and Noor Aileen Ibrahim

One of the goals in the design of high quality ceramic tableware is to fulfill the expectations of market demands particularly the needs of users with a discerning taste. The current trend in the tourism sector is elite tourism. Most 5-star hotels have specialty restaurants which serve haute cusine and has a menu with a modern twist. This will lend an air of luxury, refinement and uniqueness to the menu. Thus, the tableware set that will be chosen has to reflect the unique menu of these restaurants and has to be extraordinarily unique. The design of tableware products focuses on the design element aspect to produce quality tableware. There is a need to study the hopes and demands of the current market demands in terms of what is expected in high quality design. This study will focus on the experience of users which will be based on the theory of Norman's Three Levels of Design. This is an in-depth study to explore the highly complex and interactive user experience with the product in question. In order to gain a deeper perspective of the affective experience, there is a need to have a clear approach to study the interpretation of user behaviour and experience in terms of product design. At the final stage of this model, it plays an important role in evaluating the emotional response of users towards the aesthetic value of the product which will be measured using user experience (UX). UX is vital in determining the success or failure of a product in the market. Presently, UX has evolved and does not merely represent the usability aspect of the product but rather it now represents the total experience of the user. In the end, it is this aspect of UX which will determine the success of the said product in the market.

Volume 11 | 12-Special Issue

Pages: 864-870

DOI: 10.5373/JARDCS/V11SP12/20193286