Behavioural Biases of Investors and its Impact

V. Ramalakshmi, B.V. Swathi and V. Renu Priya

One among the most important challenges to our own success may be our own self-generated behavioural biases. People’s choice on investments in money market is overstated by so many explanations. Behavioural biases may sneak during investment decision making process and affect the performance of investment. This study is analysing about how investors’ financial decisions were influenced by behavioural biases. The four biases identified in the literature were hypothesized to have a remarkable influence on investment decision making. It is very common to be influenced by biases during investment decision making. But if we are careful and able to identify our mistakes by creating transaction and financing rules and following those rules strictly, we can eliminate those biases.

Volume 11 | 11-Special Issue

Pages: 704-710

DOI: 10.5373/JARDCS/V11SP11/20193088