The research is aimed to (1) Identify the technical-quality which influences the corporate image on GRAPARI Mitra Telkomsel Banjarbaru Region South Kalimantan. (2) Identify the functional quality which influences the corporate image on GRAPARI Mitra Telkomsel Banjarbaru Region South Kalimantan. (3) Identify the technical quality which influences customer satisfaction on GRAPARI Mitra Telkomsel Banjarbaru Region South Kalimantan. (4)Identify the functional quality which influences customer satisfaction on GRAPARI Mitra Telkomsel Banjarbaru Region South Kalimantan. (5) Identify the corporate image which influences the customer's satisfaction on GRAPARI Mitra Telkomsel Banjarbaru Region South Kalimantan. This research was donein GRAPARI Mitra Telkomsel Banjarbaru Region Kalsel. The method used was descriptive quantitative method. The population in this research was customers of GRAPARI Mitra Telkomsel Banjarbaru Region South Kalimantan, where the sampling is 240 respondent by purposive sampling technique. The data analysis is using PLS (partial least square) 20 m3 version. The research result shows that. (1)The technical quality variable which influences the corporate image on GRAPARI Mitra Telkomssel Banjarbaru Region South Kalimantan. It is because then The Value of t-test is higher than the t table (3,960 > 1, 96). (2) The functional quality variable which influences the corporate image on GRAPARI Mitra Telkomsel Banjarbaru South Kalimantan. (3) The technical quality which influences the customer's satisfaction on GRAPARI Mitra Telkomsel Banjarbaru Region South Kalimantan. It is because the value of t-test is higher than the t table (6,124 >1, 96). (4) The functional quality variable which influences the customer's satisfaction on GRAPARI Mitra Telkomsel Banjarbaru Region South Kalimantan. It is because the value of the t-test is higher than the t table (5,391 >1, 96). (5) The corporate image which influences the customer's satisfaction on GRAPARI Mitra Telkomsel Banjarbaru Region South Kalimantan. It is because the value of t-test is higher than the t table (4,329 >1, 96). The conclusion of this research emphasizes the evidence of significant influence among technical quality and functional quality variable on the corporate image. Then the corporate image which influences the customer's satisfaction.
Volume 12 | 01-Special Issue
Pages: 722-729
DOI: 10.5373/JARDCS/V12SP1/20201122