The paper identifies the stage of the Destination Life Cycle beach shacks lies in the State of Goa, India. Beach shacks are seasonal restaurants, located on the seashore, catering mostly the international tourists. The study is quantitative in nature, based on a random sample of 250 respondents, collected during the month of October to December 2017 by means of a structured questionnaire. Using the Additive Points System scoring technique, Butler’s TALC model and conceptual graphs it is observed that beach shacks lie in the Development Stage of the Destination Life Cycle and are moving towards the Consolidation Stage. However, the risk for beach shacks in moving towards the Stagnation Stage in the immediate future is relatively low.
Volume 12 | 01-Special Issue
Pages: 559-567
DOI: 10.5373/JARDCS/V12SP1/20201104