Evolutions in CRM: Use of Technology in Strengthening Customer Relationship

Jayashree S. Patil,Ravindra M. Patil

Aim of studying analytical CRM is to depict impact of various techniques used in banks for increasing customer satisfaction and customer loyalty. Customer satisfaction is important in increasing customer loyalty and developing more business with customers. This paper mainly focuses on what are different methods used by banks for delighting customers. We also study customer’s awareness about facilities provided by their bank.

Volume 11 | 02-Special Issue

Pages: 650-655