The increasing number of internet usage has shifted the customers behavior in purchasing online, especially in e-commerce website. The research analysis is more concentrating in deep about the user engagement and motivation issues of e-commerce website. To solve the issues, gamification concept is proposed to help the company in achieving their business goals. In this case, the research area is more focusing on online clothing website in Malaysia since it is the most visited e-commerce website nowadays. For research methodology, the research utilized primary research by distributing the questionnaires to 40 Asia Pacific University students through google docs link and face-to-face interview with some IT experts. Supporting the primary research, the secondary research also conducted to investigate the current theories and previous research papers that are relevant with the gamification principle, area, and implementation.
Volume 12 | 03-Special Issue
Pages: 886-890
DOI: 10.5373/JARDCS/V12SP3/20201331