Greening Food Consumption Using Chatbots as Behavioral Change Agent

Napoleon M. Cacanindin and Thelma D. Palaoag

Human consumption behavior was believed to be the primary reason for the exhaustion of natural resources resulting in undesirable destruction to the environment. Every person is aware of environmental issues, hence, consciously, environmental issues are already objects of the mind. What is lacking then is the behavioral preference for activities and practices that would lead to green consumption. This study takes an important step towards exploring messaging and conversation technologies using chatbots, to behaviorally influence the preferential consciousness of people towards green consumption. Significant topics to transform people from non-green to green food consumption behavior were explored from philosophical and ecological perspectives. To guide the fundamental design of a change agent, behavioral theories and motivation techniques were studied and subsequently integrated to develop a new behavior change agent framework. To validate the technical feasibility of the framework's design principles, theoretical underpinnings, and procedures, a functionality review of chatbot development platforms was conducted. The features provided by SnatchBot platform proved that it is possible to use chatbot as a tool to bring about behavioral change. We contribute a valuable framework that can be adapted in the design of conversational agents aimed at improving one’s well-being through the adoption of green food consumption to help effectively address the challenges presented by climate change and declining natural resource availability.

Volume 12 | 01-Special Issue

Pages: 204-211

DOI: 10.5373/JARDCS/V12SP1/20201064