The Business Reputation of the Organization: Terminology, Technology and Management

L. Mokrova, I.V. Kosorukova, N.N. Ivlieva and A. Rodin

The article deals with the features of the conceptual framework that reveals the essence of the organization’s business reputation in the civil legislation, as well as accounting and tax accounting, national and international valuation standards, and international financial reporting standards. Despite the lack of a common understanding of this term, both in regulatory and scientific sources, the relationship between the business value and its reputation is a statement that does not require proof. Hence, the close attention that business pays to any additional resources, including business reputation, which has the potential to increase its value, is especially relevant in the context of the protracted macroeconomic crisis. Business reputation value management and, therefore, cost management of the whole business should be based on a deep understanding of the nature of this asset, its characteristics, components, methods of determining the business reputation value, and its formation and management tools, which are uncovered in the present work.

Volume 12 | 03-Special Issue

Pages: 144-154

DOI: 10.5373/JARDCS/V12SP3/20201248