Utilization of Financial Technology by ONGC under CSR for Clean India Campaign- A Case Study

R.S. Rama Rao and Dr.K.S. Sekhara Rao

Mahatma Gandhi believed that ``Cleanliness is next to Godliness’’. India, however, remain at a very low on the index of clean countries in the world. The causes for lack of proper hygienic conditions in India are many like poverty of the people, low level of literacy, cultural & religious customs of different groups etc. Due to the uncleanliness of the places, the Indian public is subjected to many diseases and discomforts. Even after seven decades of attaining independence, the situation has not changed for better. Realizing the importance of cleanliness in the country, the Government of India launched a special initiative called ``Swachha Bharat Abhiyan (Clean India Campaign) under the aegis of Ministry of drinking water & sanitation on 2nd October, 2014 commemorating the birth day of the Father of the Nation. The campaign has attracted many stakeholders like State Governments, NGOs, Corporates of Public and Private sectors. The aim is to make India a clean country by 2019. This is the biggest behavioral change initiative taken by the Government in post independent era. ONGC, a Maharatna company and Numero Uno of public sector companies in India has also drawn numerous programmes in line with the mission of ``Swachh Bharat Abhiyan’’. (Clean India Campaign). It has been contributing generously towards the cause of Swachh Bharat through its fund meant for the Corporate Social Responsibility. ONGC has framed its own CSR and Sustainability Policy from 1st April, 2014. Around 30% of the CSR budget of ONGC, every year, is earmarked for ``Swachh Bharat’’ alone.

Volume 11 | 10-Special Issue

Pages: 346-351

DOI: 10.5373/JARDCS/V11SP10/20192811