Analyzing the Consumption Pattern of Ready to Eat Products among Youths of Nagpur City

Dr. Nirzar Kulkarni

Youth’s consumption pattern and habits has often been subject of discussion as the pattern has been changing and it is even truer due to people migrating away from or due to busy lifestyle they encounter from which ready to eat/cook food offers a gateway and solace to save time and efforts. The study wants to analyze the process behind the purchase & consumption pattern of ready to eat/cook food among youth of Nagpur city. The study would also like to establish connection among several factors like age, gender & preferential pattern amongst the youth.

Volume 11 | 10-Special Issue

Pages: 264-269

DOI: 10.5373/JARDCS/V11SP10/20192800