Men’s Attitude Towards Consuming Skin Care Products: An Empirical Study

Ajay Kumar Khatua, Dr. Debarun Chakraborty, Dr. Jyoti Ranjan Das and Dr.Uma Sankar Mishra

In the 21st century, present day men aware about their looks as female counterpart with earlier decade. The lion's share of men these days trusted that a sound skin is indispensable for them in their life perspective as the early introduction of gorgeous is so critical in the public activity exercises. Along these lines, this examination intends to look at the elements which will add to men buy choice on healthy skin items. Few factors that incorporated into this examination are mental self view, big name underwriting, maturing concern, way of life and social. 198 Men have taken an interest in this examination with a basic survey was utilized for information gathering. The discoveries of the various multiple regression examination demonstrated that just few autonomous factors which are VIP underwriting, maturing concern and social essentially impact men's buy choice on healthy skin items. Moreover, VIP support has demonstrated the most grounded relationship towards men's buying on healthy skin items. This finding has subsequently proposed the advertisers to procure the great physical appearance big names on their promoting program. Taking everything into account, this examination has added to the men's healthy skin item industry where the advertiser and supplier can get more mental discernment about men buying choice later on.

Volume 11 | 10-Special Issue

Pages: 189-196

DOI: 10.5373/JARDCS/V11SP10/20192790