Whether CSR is Internalized in Corporate India? An Empirical Study

Dr.G. Suresh and Dr. Jothi Munuswamy

Purpose: The purpose of this research paper is to examine whether Corporate Social Responsibility is internalized in Corporate India?. Design/Methodology/Approach: The primary data were used to meet this paper’s main objective. The structured questionnaires were sent to 2100 managerial people in different sectors of corporate through email and finally 318 responses were received. These figures represent an acceptable response rate of 15 %. The collected were analysed and identified the findings with the help of appropriate statistical tools. Findings: The results demonstrate that there is significant difference among senior and top managers of the corporate India towards internalisation of CSR practices. Further, there is no difference between the managers’ personal profile and their perceptions CSR practices. The identified results are having managerial implications in the Corporate in India. Originality/Value: The authors’ main contributions are: Theoretical approach particularly stakeholder model of CSR has been discussed and made it link to the present day’s CSR practices of corporate India. Secondly the identified results are having managerial implications towards successful CSR strategy for the corporate India.

Volume 11 | 09-Special Issue

Pages: 1081-1090

DOI: 10.5373/JARDCS/V11/20192675