A Study on Factors Influencing to Use Cab Apps among Customers

N. Jannifer Rani, S. Bina Pani and N.S. Nimisha

This study aims at identifying the factors which influence the customers to use cab apps. Due to the continuous growth and usage of internet and smart phones the service industry has widened their services through online mobile apps. Some major factors are identified through this study and anova and chi-square are used for data analysis. It is found from the study that consumers are mostly influenced by advanced booking technology and view on multiple devices.

Volume 11 | 09-Special Issue

Pages: 27-32

DOI: 10.5373/JARDCS/V11/20192531