A Study on Customer Relationship Management in Bigbazar Chennai

K. Jansi Rani, R. Catherine and V. Saillaja

Relationship marketing is a facet of customer relationship management (CRM) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales. The goal of relationship marketing (or customer relationship marketing) is to create strong, even emotional, customer connections to a brand that can lead to ongoing business, free word-of-mouth promotion and information from customers that can generate leads.

Volume 11 | 09-Special Issue

Pages: 15-21

DOI: 10.5373/JARDCS/V11/20192529