A Focus Group Assessment of Participants’ UX Knowledge and their Motivations for Participating in a UXD Community of Practice

Idyawati Hussein,Emmanuel O.C. Mkpojiogu,Azham Hussain,

A focus group assessment was carried out to assess the participants’ knowledge of user experience (UX) and their motivations for attending a UX community of practice. The outcome reveals valuable insights. The study revealed participants knowledge and misconceptions about UX and the penetration of UX in industry in terms of the number of emerging UX job titles/roles and the trendy use of the word UX in industry.

Volume 11 | 05-Special Issue

Pages: 1496-1499