Design Failure Mode Effect Analysis And Customer Approach Matrix : A Case Study In An Automotive Company

Mohd Akhirahmad, Mohd Nasrun Mohd Nawi, Che Azlan Taib and Aliasmat Nor

The most recent increaseof product failure in the automotive industry has encouraged companies to implement quality tools such as design failure mode effect analysis (DFMEA) and customer approach matrix (CAM) to prevent thedefects from occurring, and being transferred to customers. The aim of DFMEA and CAM is to satisfy customers and stakeholders. Nevertheless, quality toolssuch as DFMEA on new product development and customer approach matrix (CAM)have rarely been manipulated. Consequently, a case study on DFMEA and CAM in new product development of automotive company in Malaysia is presented. This case study contributes to the enhancement of quality tools such as DFMEA and CAM in the automotive sector. The study was limited to a single case studyof automotive company. Several child parts of new model were chosenwhich consideredto be new product development of vehicles. The study revealed that using DFMEA and CAMas a quality toolshave significant impacts on the organizational performance in the Malaysian automotive industry.

Volume 11 | 05-Special Issue

Pages: 964-968