Does E-satisfaction Mediate the Relationship between E-banking Adoption and its Determinants: Hybrid Approach to TAM

Maruf Gbadebo Salimon, Sany Sanuri Mhd Mokthar, A.H. Gorondutse, Q.A. Adeleke and J.A. Bamgbade

The purpose of this study is to test the mediating role of e-satisfaction on the relationship between e-banking adoption, perceived usefulness and perceived ease of use. In doing this, we analysed 266 questionnaires using Partial Least Square Structural Equation Modelling (PLS-SEM). The result of this study reveals that Perceived usefulness, perceived ease of ease of use and e-satisfaction positively influence e-banking adoption. E-satisfaction equally mediates the relationship between perceived usefulness, perceived ease of use and e-banking adoption. The study provides further insights into how practitioners can employ these variables to improve the rate of e-banking adoption in the context of developing countries.

Volume 11 | 05-Special Issue

Pages: 602-613