Multi-objective optimization of the Tourism industry

Voronkova L.P

Tourism is one of the sectors of economy with good possibilities for the introduction of digital technologies. The main areas of transformation in tourism have recently been identified. The aim of the article is to consider the impact of processes going on in tourism under the influence of digitalization that may change the place and role of those who work in the industry and consumers in the above context.For this purpose a multiobjective optimization procedure is developed to make a tradeoff between various functions including economy and culture effects. The recently published official documents, field-specific literature, web-sites specializing in digitalization of tourism and other materials laid a theoretical and methodological basis for the conducted study about the influence of digital economy on tourism as a sphere of social and economic activity. The complexity of the phenomenon of digital economy, its multifaceted nature makes it difficult to give a single definition thereto. We look at the processes in tourism, connected with its infrastructure, corporate culture, the nature of suppliers’ activities and consumer’s demands as to tourist products and services, proceeding from the definition of digital economy as an aggregate of business models. Tourist business is deploying modern competitive information technologies. The development of digitalization is changing the infrastructure of the tourist industry, the nature of its products and services, and is creating new corporate culture pursued by tourist enterprises. Changes in user interaction between “clients of the new digital generation” and suppliers of tourist services are due to the fact, that tourists have the possibility to fulfill some functions that previously were the prerogative of intermediaries alone. The behavior of different categories of tourists demonstrates that they use achievements of digitalization in different ways. In order to support further development of digital transformation it is necessary to create digital consumption culture.The study has helped us to identify that it is customers who are the drivers of changes taking place against the background of informatization in the tourist sector. A long-term strategy, answering tourist requirements, is necessary for achieving sustainable competitive advantages

Volume 11 | 05-Special Issue

Pages: 140-144