In the past, organizations like snap deal, hutch Vodafone, Toyota company, hero Honda, UTI bank have rebranded, with some being successful, and others being failures. After the corporate rebranding those administration has not been any formal research on its success or failure. This necessitated a study into the interrelationships between corporate rebranding, perceived service quality, customer satisfaction and customer loyalty. The study was quantitative in nature and adopted descriptive research approach. The study comprised customers using convenience sampling 100 customers for the study, using a structured questionnaire as the research instrument. After the analysis, it was concluded that, corporate rebranding awareness does not significantly impact on service quality perception and customer satisfaction. Corporate rebranding does not moderate the relationship between service quality and customer loyalty and customer satisfaction and customer loyalty.
Volume 11 | 01-Special Issue
Pages: 345-349