The purpose of this study is to obtain empirical evidence of the Influence of Perceived Security, Perceived Trust, and Perceived Ease of Use on Repurchase Intentions Mediated by E-satisfaction on Online Travel Agencies. Samples were taken by purposive sampling technique. Research indicators are 19 indicators and total respondents are 187 people. Data collection using questionnaire technique, which uses a Likert scale with 5 answer choices 1 to 5 and analysis using SEM (Structural Equation Modeling), with Partial Least Square, and the VAF test to testing the mediation effect. The outcomes got from the apparent security, trust, and usability have a positive and huge impact on repurchase goals. Seen security, trust, and convenience has a positive on e-fulfillment. E-fulfillment positively affects repurchase expectations. E-fulfillment intercedes the halfway impact of security, trust, and convenience on the repurchase aim of online travel planner clients in the city of Denpasar. The findings in this study provide implications wherefrom the management's point of view, this study provides an overview for the management of online travel agent owners, which is related to increasing the commitment to repurchase products provided by online travel agents.
Volume 12 | Issue 8
Pages: 340-354
DOI: 10.5373/JARDCS/V12I8/20202482