Archives

A Communication between Sales Executives and Doctors


A. Suresh Kumar and Dr.S. Fabiyola Kavitha
Abstract

Majority of the pharmaceutical companies have a separate promotional budget for free drug samples. It was considering as clinical trial as well as free of cost to the poor patient. Physicians attended conferences expenses on travel accepted by majority of the pharmaceutical companies. Pharmaceutical companies sponsor continuing medical education (CMEs), Symposium and Round Table Meeting (RTM) an organized by doctor’s association and 95% of the sales executives agreed that sponsorships of medical learning books also consider as ethical relationship with doctors.

Volume 12 | Issue 8

Pages: 280-283

DOI: 10.5373/JARDCS/V12I8/20202474