Mobile banking is adding distinction as a delivery channel for different financial services including banking services, especially in developing countries where approach to these services is low. Retail banks are concerned in endorsing the acceptance of mobile banking among their customer as this will improve customer’s banking experience and also modernise the bank’s operations. This present study analyses, extracts and validates the determinants of mobile banking adoption behavior in India.The study has introduced 'relative advantage' as an additional construct to the model given by Gu, Lee and Suh, (2009). The finding of the study regarding relevance of perceived usefulness and perceived ease of usefulness of mobile banking matches with past studies based on TAM and extended TAM models. The study highlights that the speed and availability of telecommunication networks and compatibility of the operating system of the mobile and mobile banking application are essentials to provide relative advantage of mobile banking.
Volume 12 | Issue 8
Pages: 271-279
DOI: 10.5373/JARDCS/V12I8/20202473