Brittle-red guava is the largest agricultural product in Sukorejo District. The abundant production decrease guava selling prices, especially in certain seasons. Diversification is an alternative solution to solve exceed raw material production and increase the selling price. This study was aimed to identify farmers' preferences towards the diversification of post-harvested brittle-red guava products in Sukorejo District. A total of 120 respondents of brittle-red guava farmers from four villages in Sukorejo District were included in the study. The data were collected through questionnaires and interviews, then analyzed using descriptive qualitative approach and Kruskal-Wallis non-parametric statistical analysis. As many as 80.83% of respondents said they agreed to diversify their product, 5.00% said they disagree and 14.17% was not gave the answer. Furthermore, the respondent’s preference for priority program of development of post-harvesting diversification products was the highest at 85.25%. Meanwhile, there was 57.05% or medium category for capacity building of human resources. Then the lowest respondent’s preference was found in technology development for diversifying guava processed products, which was only 43.37%. The respondents gave high respond to diversification program of increasing promotion and marketing capabilities. Most of the respondents want to increase selling price and capacity through increasing market penetration. However, it is important to realize that carrying out these two activities requires multisectoral coordination.
Volume 12 | 07-Special Issue
Pages: 1120-1127
DOI: 10.5373/JARDCS/V12SP7/20202211