This study was conducted to analyze factors affecting the post-purchase behavior intention of tourists in the context of smart city development in Ho Chi Minh City, Vietnam. Combining qualitative and quantitative research methods, the author surveyed 380 tourists who are traveling in Ho Chi Minh City. The research results show that 6 factors influence the post-purchase behavior intention of tourists in the context of smart city development in Ho Chi Minh City is: (1) satisfaction; (2) safety & security; (3) price; (4) tourism products; (5) tourism information; (6) convalescence & spiritual values. This is an important basis to make suggestions and solutions to retain visitors to Ho Chi Minh City.
Volume 12 | 07-Special Issue
Pages: 924-930
DOI: 10.5373/JARDCS/V12SP7/20202184