Promoting consumer purchasing behavior for eco-friendly products is the key to the sustainable development of the environment. This study proposes and examines the model of the relationship between environmental factors, food safety, health awareness, food taste, media, and cognitive barriers to consumer purchase intention. Specifically, this study is aimed at investigating the various factors that enhance or hinder customers' purchase intention to an eco-friendly product (it is organic food in this study). how. These relationships were verified through a sample of 194 consumers who intend to buy organic food in Dong Nai province, Vietnam. The results show that environment, food safety, health awareness, food flavor, communication media, and awareness barriers play an integral role in forming the real intention to use for organic products of consumers in Dong Nai province, Vietnam.
Volume 12 | 07-Special Issue
Pages: 917-923
DOI: 10.5373/JARDCS/V12SP7/20202183