The purpose of this research is to find out the general problems of how to formulate strategies for achieving competitive advantage of small and medium-sized businesses based on Resource-Based View (RBV) and entrepreneurial orientation. The study used a descriptive statistical approach. The research method uses Structural Equation Modeling Partial Least Square (SEM PLS) analysis and processed with SmartPLS. The study was conducted in 6 districts in the district of Jember, with a total sample of 100 business actors. The results of the study stated that the resource-based view strategy variable influences the entrepreneurial orientation for small and medium enterprises and the resource-based view strategy variable influences the competitive advantage of small and medium businesses, the entrepreneurial orientation variable of the small and medium business actors influences the competitive advantage of small and medium enterprises, and Entrepreneurial orientation variables of small and medium business actors mediate the effect of resource-based view on the competitive advantage of small and medium businesses.
Volume 12 | Issue 3