This study aims at identifying the factors which influence the customers to use cab apps. Due to the continuous growth and usage of internet and smart phones the service industry has widened their services through online mobile apps. Some major factors are identified through this study and anova and chi-square are used for data analysis. It is found from the study that consumers are mostly influenced by advanced booking technology and view on multiple devices.
Volume 11 | 09-Special Issue
Pages: 27-32
DOI: 10.5373/JARDCS/V11/20192531