The mobile library comes to providing information that is needed by the community. The presence of mobile libraries in the middle of the car free day is not merely providing services needed by the community, but the mobile library also has a goal to be achieved to be effective. The mobile library has the goal of getting as many people as possible to read and obtain information thus people become smart and innovative. This study used the theory of the effectiveness of Richard M. Steers to determine the effectiveness of mobile library service programs and the role of factors in the effectiveness of mobile libraries in five cities, namely Surabaya, Mojokerto, Gresik, Lamongan, and Kediri. Sampling method used is a multistage random sampling. This study used quantitative approach with descriptive method. The results showed that the effectiveness of mobile library service is considered quite effective in the area of car free day. In addition, the results of the research also indicate that there are supporting factors that play a role in the effectiveness of mobile library service programs such as organizational characteristics, environmental characteristics, worker characteristics and management policies and practices, where these factors are quite effective to influence the mobile library service program in the car free day.
Volume 11 | 08-Special Issue